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Victorious PR Wins in Davos as Victoria Kennedy Headlines the 2026 Communications Summit

Victorious PR Wins in Davos as Victoria Kennedy Headlines the 2026 Communications Summit

Sabina Skarin by Sabina Skarin
May 15, 2026
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Key Takeaways

  • Victorious PR earned silver in its category at the 2026 Davos Communications Awards, presented at the WCFA-hosted gala dinner on April 23.
  • Victorious PR Founder and CEO Victoria Kennedy gave a keynote alongside Lord Evans of Sealand, Paul Holmes, and Johna Burke, and joined the summit panel.
  • The Davos win adds to Victorious PR’s 2026 record, following its earlier Global 100 Award for Best Public Relations and Communications Business from GPMG.

The Davos Communications Summit and Awards 2026 wrapped on April 24 with Victorious PR among the firms walking away with awards. Held over two days in the heart of the Swiss Alps and hosted by the World Communications Forum Association (WCFA), the summit drew senior PR leaders, brand strategists, agency heads, and corporate communicators from more than 20 countries. 

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Victorious PR earned silver in the Communications in the Age of Crypto category at the gala dinner, an industry-recognized honor announced during the Davos Communications Awards 2026 ceremony. CEO Victoria Kennedy also delivered a keynote address and participated in a panel discussion during the summit. Her operatic rendition of “Time to Say Goodbye” formed part of the gala and awards ceremony, rounding off a strong week for the agency she founded in 2020.

A Closer Look at the Davos Communications Summit and Awards 2026

Hosted by WCFA, the summit brought together the global communications community at the Davos Congress Center on April 22 to 24. The two-day program covered AI in communications, crisis response, reputation management, accountability, and the future of strategic narrative work, structured around six panel discussions and a slate of keynote sessions. WCFA has run the summit since 2010, with previous editions held in cities including Istanbul, New York, Mumbai, and Cape Town.

The awards ceremony took place during the gala dinner on April 23 and spanned an expanded slate of fifty categories in its 2026 edition. According to the WCFA press release published through PR Newswire, the 2026 awards attracted over 110 entries from more than 25 countries across five continents, giving each silver and gold placement meaningful international weight.

Presiding over both the summit and the awards ceremony was WCFA President Maxim Behar, one of the most decorated figures in global public relations. Behar founded M3 Communications Group in Sofia in 1994, growing the agency from a small kitchen operation into one of Eastern Europe’s leading PR firms. He previously served as President of ICCO, the largest global organization of PR professionals, and was later inducted into the Global PR Hall of Fame in London as the only Eastern European to receive the honor.

Victoria Kennedy’s Keynote, Panel, and Gala Performance

Victoria’s Davos week began at the April 22 Welcome Cocktail reception. On April 23, she delivered the keynote that opened the conference, sharing the speaker slate that day with Lord Evans of Sealand from the House of Lords, Paul Holmes of PRovoke Media, and Johna Burke of AMEC.

Reflecting on her work at Victorious PR in the lead-up to the summit, Victoria has said, “I built this company with one goal in mind, to lead with integrity and help impactful leaders and businesses be seen and heard to have a greater influence on the world.” That mission, originally articulated in a profile published by CEOWORLD magazine, threaded through her Davos sessions and into the agency’s category submission for the awards.

Her keynote address, titled “Be Your Own Publicist: Why 2026 Is the Year PR Leaders Must Step Into Their Own Spotlight,” made the case that PR professionals spend their careers building empires for clients while leaving their own profiles corporate and safe, and that treating yourself as your most important client is what separates the people dominating the industry from those merely surviving it. 

She followed with a panel appearance on authentic brand storytelling in a media landscape under pressure from synthetic content and evolving trust dynamics. At the gala dinner that evening, Victoria performed “Time to Say Goodbye” during the awards ceremony, drawing on her parallel career as a classical crossover vocalist that has taken her to the Vatican and the MGM Grand Garden Arena.

What the Silver Award Says About Victorious PR’s 2026

The silver category placement, listed on the Davos Communications Awards 2026 winners page, recognizes Victorious PR in a category judged against submissions from agencies, in-house teams, and independent practitioners worldwide. 

The WCFA awards program works with media partners, including Yahoo Finance, MarketWatch, and PR Newswire. Among the senior communications leaders also represented at the 2026 program were figures from UEFA, CERN, RepTrak, SEC Newgate, and Muck Rack, placing the silver win on par with peers with serious global standing.

The Davos result adds to a steady run of recognition for the agency, which earlier this year was named winner of the Global 100 Award for Best Public Relations and Communications Business of 2026 by GPMG and previously took the top spot from Expertise.com as the leading PR firm in Las Vegas. The agency holds memberships in the Rolling Stone Culture Council and the Fast Company Executive Board, and has placed clients in publications including Forbes, Entrepreneur, Business Insider, Inman, National Mortgage News, and PBS.

For a relatively young firm, sharing a winners list with names of that scale signals something beyond a one-off accolade. The recognition reinforces the agency’s positioning as a resource for helping founders and executives build authority through consistent press coverage.

About Victorious PR

Victorious PR is an award-winning full-service PR agency that helps businesses get featured in industry-specific media, local press, podcasts, and top publications to be seen as industry leaders in their fields. They have won numerous awards, including the Global 100 Award for Best Public Relations & Communications Business of 2026, a 2026 Davos Communications Award, and have been named Best U.S. Public Relations Firm of 2026 by Entrepreneurial Magazine. To book a call to become the #1 Authority in your niche, click here: https://victoriouspr.com

Sabina Skarin

Sabina Skarin

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